What’s something that never goes out of fashion and is in season all year round? No, not your house slippers. We’re talking about reliable and good old fashioned denim. Need something casual? Jeans. Going out with the lads but don’t want to overdo it? Jeans. Whatever the occasion, jeans are always the perfect go-to item that can be worked into any outfit, which is why we’re thrilled to tell you that our new collection of denim is officially live! To start exploring, just check out the New Arrivals page on our website or check out the app, available on iOS and Android.

Find Your Forever Jeans

When it comes to denim, you can’t go wrong with classic blue. Blue jeans in particular are not only a staple but quite literally pair well with any part of an outfit when styled right. However, if you’re a fashionista, you’ll know the importance of coordinating shades to harmonise rather than clash. Thankfully we’ve got you covered with the wide range of blue denim jeans available. If you’re after something lighter, make sure to check out Smoke Jean - Mid Wash, which has a distressed and paint splatter detail for extra uniqueness.

If you’re interested in something a little darker, Slim Jean Combo 15 - Ink Wash and Slim Jean Combo 14 - Dark Blue are both great contenders that are absolutely flattering against all skin types. Don’t fret if you’re not in the market for blue jeans, make sure to check out the Slim Jean Combo 5 - Mid Grey for that extra pop of colour.

And if you’re still on the fence, we should probably tell you that our denim is sustainably created using blue sign approved fabric and a wash process which minimises energy and water and waste consumption. Any piece from our denim collection is a treat to give yourself that gives back!